Process and Culture (Vol. 1) What is Direct Delivery in B.C. and why does it matter.
Direct Delivery in B.C.: Cannabis, the Farm-to-Table Way
If you care about freshness, flavour, and where your cannabis actually comes from, there’s something you should know about how it gets to the shelf.
In British Columbia, some of the best cannabis available doesn’t travel the usual route. It doesn’t move through massive warehouses or sit in long supply chains. Instead, it’s delivered straight from small producers to individual stores through a system called Direct Delivery.
Think of it as farm-to-table cannabis.
Direct Delivery allows small, independent growers and processors to sell directly to retailers. For many B.C. micros, this isn’t just a choice — it’s the only lane they fit into. They’re too small to supply the volumes big systems demand, but they’re exactly the ones growing the most expressive, carefully handled flower.
Here’s the important part:
Stores are not required to carry Direct Delivery products.
When a shop brings in a Direct Delivery drop, it’s because they want it. They’ve smelled it, looked at the batch, trusted the grower, and made room for it. Nothing is automatic. Every jar earns its spot.
That’s why Direct Delivery flower often smells louder, tastes fresher, and feels more alive. It’s moved quickly, handled carefully, and produced in small batches by people who know every plant in the room. Terpenes don’t get muted by time. Quality doesn’t get averaged out.
Direct Delivery also keeps cannabis local. It supports cottage-scale growers, family-run operations, and tight-knit teams who are building something real in their communities. The money stays closer to the source. Relationships matter more than volume. Craft has space to exist.
For consumers, this means something simple but powerful:
Some of the freshest, most exciting flower in B.C. is only available through Direct Delivery.
Not because it’s exclusive — but because it’s small.
If you’ve ever had a jar that stopped you mid-open, or a strain that felt truly distinct, there’s a good chance it came through Direct Delivery.
So next time you’re in your local shop, ask the question:
“Do you have any Direct Delivery drops right now?”
It’s one of the easiest ways to support small producers, local cannabis culture, and flower that’s grown — and delivered — with intention.
Direct Delivery isn’t a shortcut.
It’s a community choice.
And the best part? You can taste the difference.
